The iPhone XS is now available to pre-order in most countries around the world, with the handset going on sale globally from September 21 if you want to pick it up from a store.
In terms of the price, the good (ish) news is that it hasn't risen over last year’s incredibly expensive iPhone X, with the 64GB iPhone XS price coming in at $999 / £999 / AU$1,629.
The 256GB iPhone XS price is $1,149 / £1,149 / AU$1,879, and the 512GB iPhone XS price is $1,349 / £1,349 / AU$2,199.
That said, while the cost of rival smartphones has been going up, the iPhone XS is still going to be one of the most costly phones you can buy (apart from the iPhone XS Max, which carries the eye-watering price tag of $1,099 / £1,099 / AU$1,799 for the cheapest option).
Usually in this section we'd talk about all the new features that the phone brings – but in this case there really aren't that many, with Apple resolutely sticking to the strategy of launching an 'S' phone with little changed other than speed improvements and a few other performance bumps.
That's not to say it isn't impressive, and useful, new hardware in the iPhone XS, but most of the benefits won't be instantly discernible to the average user.
One change that is easy to spot is the new color: the gold variant is more mocha than anything else, with a touch of copper in the shade, and brings another option in addition to the Space Gray and silver options.
We can only surmise that this was possible because the chassis of the iPhone XS is so similar to that of the iPhone X, so it wasn't expensive or time-consuming to alter the process to add in a new hue.
A12 Bionic chipset
Loads of power
Neural Engine brings enhancements throughout
Notably more powerful AR capabilities
Apple is proudly talking up its new chipset, and with good reason: it's one of the most powerful on a smartphone, created as it was using a 7nm process.
That may not mean much to most people, but essentially it means that more transistors can be chucked onto this hexa-core CPU, which has two 'power' cores and four more that are optimized for efficiency.
However, even those slower cores are still more powerful than any of those found in the iPhone 6, a handset that's only four years old, showing just how rapidly smartphone technology is progressing in terms of power and efficiency.
One might question whether this much power is really needed – and sure, if you're just browsing the web and sending messages it's utterly wasted.
However, if you want to explore the world of augmented reality, then these extra transistors are on hand to help out.
There's also a new 'Neural Engine' in the mix, enabling your phone to become more intelligent, learning as you use it.
Face ID, accelerometer, gyro, proximity, compass, barometer
- Fast battery charging: 50% in 30 min
- Qi wireless charging
- Siri natural language commands and dictation
- iCloud cloud service
- MP3/WAV/AAX+/AIFF/Apple Lossless player
- MP4/H.265 player
- Audio/video/photo editor
- Document editor
Non-removable Li-Ion 2716 mAh battery (10.35 Wh)
Talk time Up to 21 h (3G)
Music play Up to 60 h